The art of designing a website is similar to cooking. How much effort and money do you want to spend? And, will the results be satisfying?
Surely you have come across websites that are attractive, informational and easy to use. Other sites are busy, too complex, and they tend to lose interest quickly. The Big Soup Bowl philosophy is simple is better. Many of the world's great chefs point out that any dish with more than three ingredients may become too confusing for the human pallet. Yet there are exceptions to every rule.
This doesn't mean we can't provide multiple courses during the meal where each presentation is encapsulated to capture the taste and mood of the moment. Overall a dinning experience can include many served courses yet it doesn't mean that each dish served must be complex.